by Giles Cadman
Regular readers will know how much I enjoy learning about different wine regions around the world. Austria‘s wine industry is running a large promotion at the the moment, making some bold and interesting claims.
Austrian wine is ready to be discovered – from the vineyards where the grapes ripen under the sun to the cellars of every winemaker. More than 2 million overnight stays of wine and culinary holiday makers are already recorded annually in the domestic tourism sector, and further growth is expected.
To make the individual wine journeys in Austria’s most beautiful wine regions even easier, the Austrian Wine Marketing Board (AWMB) launches on August 22nd the largest wine tourism platform in the country. Travel tips for every region – from the Weinviertel to Steiermark and along the Danube to the Neusiedler See – can be found at www.austrianwine.com under the category “Wine & Travel”.
Austria may not be known for producing wine that has investment potential, but it does produce some very drinkable wine. It also has some superb hospitality.
Holiday time in Austria is inextricably linked with the typical Austrian hospitality and the country’s culinary diversity. Gourmets from all over the world are attracted by the unique regional foods here. And particular attention is paid to wine as a prime Austrian speciality.
“Although wine travel is still a niche product in Austria, the signs are clearly pointing to growth,” says Petra Stolba, managing director of the Austrian National Tourist Office. “Because travelling to the wine and enjoying such a very special way of life correspond exactly to the spirit of our guests.”
